When the game industry moves quicker than a quick-time event, one thing has been consistent for decades: video games have only slightly outstripped inflation. Game prices have remained more or less the same over the years while inflation and development costs keep going up.
From Larian Studios’ perspective, however, Director of Publishing Michael Douse thinks it would be about time as well – and he’s making no bones about that.
The tweet from Douse, a prominent figure in the intentional success of Baldur’s Gate 3 was published recently and began to sway gamers as well as those in the industry too. His remarks were piqued by a patch on the new game selling an “Ultimate Edition” for $120, which he called misleading.
That was a reference to pricing structures after the retail phase, which Douse followed up with: ‘I don’t love the artificiality of wrestling prices post-retail.’
Use the inflated base price to encourage a subscription, and use fuzzy content promises to raise ultimate editions so that the original game does not look bad. It all feels a bit precarious and removed from the locality.
Given the title in question didn’t quite get the high marks from reviewers that Ubisoft had hoped for, it isn’t entirely unwarranted for Douse to be worried about whether such a promised DLC is worth anything.
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But Douse didn’t stop there. Emerick doubled down on this point saying too that most games have been underpriced at launch to represent the skyrocketing development costs. “Virtually none of the downsides (on customer cost) actually apply here with higher base pricing,
and almost all games should probably be more expensive at a base level because making them costs more money than it used inflation is real,” he continued. However, I doubt we do so through DLC promises as much as quality and communication. We’re all just waiting for GTA 6 to do it.
The Good Grand Theft Auto VI also gets a mentionGlassdoor sources claim the game has an “insane” $2 billion production budget At $60-$70 as the current going launch price for retail next-gen games, Rockstar Games would likely need to shift millions just in order not lose money-a truly horrifying thought that could very well shake up pricing strategies within this industry.
But Douse’s idea is not without detractors. A large contingent of gamers will also note that many AAA games barely deliver on $60 price tags so why should we be expected to pay even more? The worst part about it is that some games have run poorly enough on Stadia hardware to leave players feeling shortchanged, making them demand refunds instead.
The real question is: Will bumping up the price of games also make them better, or will it merely add to the feeling that gamers are expected to pay more for less? The battle over game pricing is raging on, and as the rest of the industry watches to see what Rockstar does next—it only looks set to get stronger.
[…] Also Rea: Baldur’s Gate 3 Exec Suggests Game Prices Should Rise – But Is It Justified? […]