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ToggleNot only that but even after having launched a year on resells, Sony’s PS Portal has been the top-selling product up until now. According to Circana’s Mat Piscatella, the top-selling accessory in the U.S. for 2024 is still that venerable handheld remote player, once maligned by critics far and wide.
PS Portal’s Surprising Success
Even when Sony first launched the PS Portal, it seemed like this was a product that would be for some sort of niche audience. Recently revealed for $349 with few features at all to whet the appetite of rabid Apple fans, critics questioned whether or not such a device would ever find its place amongst a sea of other niche devices. Most Popular Apologies, doubters: The PS Portal has taken off anyway
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The PS Portal was made for a sliver of consumers, those being PlayStation 5 owners who desired to game in untraditional scenarios without sitting tied down by a TV. Sony themselves said it was a niche device. The company, taken aback by the unexpected demand for its products vowed to keep bottles in stock as consumer interest continues.
The PS Portal got off to a rocky start but emerged as the best-selling gaming accessory in August 2024 based on data from Circana. It even managed to beat Sony’s most sought-after Midnight Black DualSense controller which had been the top-searched for a month. The PS Portal has enjoyed a relatively large surge since it first failed to show up on the radar last year.
In terms of hardware, the PlayStation 5 remains on top in the U.S., followed by the Xbox Series consoles. But the Switch, Nintendo’s next-gen platform currently in its twilight years (despite us expecting there to be at least one more full year of production for it thanks to ongoing component shortages), has experienced a plummeting sales rate.
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What’s Driving the Demand?
What makes the PS Portal so great is that it gives you an exclusive gaming experience. It was incredibly successful for players who may enjoy the TV experience but also love an excellent handheld device and fills a void there. So while it may not embody the word console to its fullest, within a short time many gamers went from refusing to buy one to simply having no choice.
Where Will the PS Portal Go From Here?
As PS Portal prepares to launch following stunning sales, it’s easy to see why the gaming device will undoubtedly be one of this year’s best-selling accessories for Sony. Everything is up in the air as we head into a new season, so it will be fun to see how things change or if any can prove themselves and take over through the holidays.